Trunk Truck
For Trunk Truck, I led the full creative direction—from branding to execution—designing everything from the truck’s exterior to shopping bags, tags, gift cards, and other brand collateral. This wasn’t just a social campaign; it was a fully immersive brand experience. I developed all visual assets, created custom graphics, and captured the campaign’s photography, blending bold streetwear energy with a dynamic, mobile retail concept. The social strategy incorporated interactive engagement, contests, and exclusive promotions.